DPD operates almost 9,000 vehicles in the UK and utilises new and innovative technology to aid in its operations as a courier organisation. Vehicles in DPD’s Linehaul Department cover more than one million miles each week.
DPD wanted to use its brand to help drive awareness of LGV blind spots and manoeuvring spaces needed for these vehicles.
Having previously run family fun days, it saw the potential to engage children and young people by giving them safe access to its vehicles. The campaign started in late 2017, when DPD staff attended a school in Stoke on Trent to support national Road Safety Week. After seeing the difference that this visit made, DPD decided to replicate it within communities and schools across the nation.
Throughout 2018 and 2019 the project was expanded to local councils, secondary schools, colleges and local clubs to improve awareness throughout the wider community. In 18 months, it has reached 1,534 young people and has made valuable contacts in local emergency services and road safety agencies throughout the country.
DPDgroup UK was highly commended for the Road Safety in the Community Award in 2019. This award recognises the organisation that has worked hardest with its local community to improve road safety for all road users.
See more previous winners.
+44 (0) 121 275 0500