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Case study
Asda-logo

Asda

Asda’s national fleet, consisting of its logistics services and online grocery home delivery service, is a significant presence on UK roads.

Speed management is essential to Asda’s fleet operations, as delivery service drivers often have to work through periods of heavy road congestion or in areas with low speed limits (20mph zones), while adhering to pre-arranged deadlines. Unfortunately, this can lead some drivers to feel they have to exceed the speed limit to meet their deadlines, placing themselves and other road users at risk.

To promote safer driving in its fleet, Asda has introduced a series of road safety initiatives, including new vehicle technologies designed to limit speed or identify dangerous driving behaviour:

Speed limiters: Installed in all of Asda’s commercial fleet vehicles, speed limiters prevent light goods vehicles from travelling faster than 54mph and 3.5t light commercial vehicles from travelling at speeds greater than 56mph.

In-vehicle data recorders (telematics): Advanced camera-based data recorders have been installed in most of Asda’s commercial fleet. These record driver performance and provide fleet managers with an insight into driver behaviour at the wheel, helping them track the frequency of speeding and other safety infringements.

“Speed management is essential to Asda’s fleet operations, as delivery service drivers often have to work through periods of heavy road congestion or in areas with low speed limits (20mph zones), while adhering to pre-arranged deadlines.”

In the event of a crash, data can be analysed to determine whether the driver was at fault and whether additional training and/or disciplinary action is required. These technologies work in tandem to protect drivers and other road users and avoid unnecessary risk.

Asda is also considering the benefits of introducing new and developing technologies to manage vehicle speed, including adaptive cruise control (ACC), braking functionality linked to parking sensors (for low-speed residential areas) and autonomous vehicles.

www.asda.com

+44 (0) 800 952 0101

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@asda

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