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News

Fleet Champions urged to ‘Step Up’ for road safety

30 October 2019

Fleet operators around the UK are being encouraged to celebrate design-led safety solutions as part of the country’s biggest road safety event.

Brake’s annual Road Safety Week campaign is fast approaching as educators, communities and emergency service professionals prepare to ‘Step Up for Safe Streets’.

Now the charity is also urging anyone who employs people who drive for work to consider stepping up themselves and look at ways they can make their fleets safer through smart design.

Road Safety Week 2019, running from 18-24 November, is focused on the amazing design-led solutions that can stop someone being killed or seriously injured on British roads every 20 minutes.

Brake believes fleet organisations can play a vital role in reducing road crashes by introducing robust road risk management policies, plotting journeys to avoid areas where people live, and rigorously assessing employees’ fitness to drive.

They can also make sure they choose the safest vehicles with the latest safety technology, such as advanced driver assistance systems (ADAS) to prevent crashes from occurring. These technologies will be the main focus of the Global Fleet Champions webinar that will be held during Road Safety Week, called New vehicle technology for safe and healthy mobility.

Anyone who signs up to Road Safety Week will be able to access a full package of free resources, including posters to display around their premises, and take part in a nationwide survey to find out what staff think about road safety where they live.

Road Safety Week also offers great opportunities to raise awareness of key road safety issues while raising money to fund Brake’s work campaigning for safe and healthy mobility for all and supporting people affected by road crashes.

Key events this year include a 10,000 steps fundraising challenge and a ‘Road Safety Superheroes’ day, which encourages people to dress as their favourite superheroes to help spread the message of save driving.

Mark Bromhall, road safety manager at Royal Mail Group, said: “Road Safety Week provides us with an important focal point to engage our staff, whether they drive fleet vehicles or for personal use.

“With so many ways to take part, it helps us show staff, customers and the local communities we serve, that road safety is embedded into our culture.”

Find out more about how your organisation can get involved

Sign up for your free Road Safety Week action pack here!

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